Monday, July 23, 2012


When a church has “outreach momentum” the ministry can grow rapidly.  When the whole church gets involved in outreach - inviting, welcoming, including, reaching – there is positive reinforcement.  Without momentum, the few in your body with evangelistic fervor can get to feeling lonely and discouraged.  As the old saying goes, “a single log makes a lousy fire.”
Who is responsible for creating and sustaining outreach momentum?  The leader.  The pace of the leader is the pace of the team.  Saints used to say, “If we want a fire in a the pew, we must have an inferno in the pulpit.”  So in addition to keeping your own fire going for outreach, as a leader you must be a catalyst for others and the organization, perhaps through one of these means:

An event is a one-time activity that can bring a “spike” to energy and catalyze momentum.  Events are a way to hyper-activate “bringers and includers.”  Events can also place your ministry in people’s awareness.  

Campaigns are sustained efforts for outreach.  Sometimes campaigns are themed, such as 40 Days of Purpose.  A campaign amplifies momentum by having everyone’s attention focused for a period of time.  

An emphasis is a repeated idea or ideal, with the hope that it will prompt new behaviors.  Hybel’s “Just walk across the room” is an excellent emphasis, as would be, “Let’s try to all meet our neighbors by the end of this year.”

An initiative is an outward-focused objective that can stir people’s passions for outreach.  An initiative might be, “We don’t want to see any child in our county go to bed hungry.”  Or, “We are going to pray every Wednesday at 6am for the lost in our county.”

Collaboration is a partnership with another outreach organization to create synergy.  “We are partnering with Young Life to see if we can send the entire Senior Class to camp.”

These are just some of the means for stoking the fire.  However a leader does so, s/he must keep the mission stirred up in the minds and hearts of God's people. 

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